HBA: Social Media In Action and Well Under Control

Capacity is limited to the first 100 registrants so register early. The speakers are great and it's a good opportunity to network with leaders in healthcare and life sciences. Details are below. If you can't make it, check back after March 18th for my take-aways from this event or make sure you are signed up to receive "comments" from this site.

The Internet changed the world in the mid 90’s and social media is changing it again today and most likely in the new decade. Today’s social media platforms (from LinkedIn, to Facebook, Twitter, and the blogosphere), offer extraordinary capabilities and unique opportunities which can bring about significant business and personal benefits. However, many businesses and users are not realizing these benefits, either a) getting caught up in the social media “chatter” and spending too much time in these platforms with little or no returns, or b) not fully leveraging the capabilities of these platforms, or c) writing them off all together as irrelevant or unimportant-- the place where people post what they had for lunch.

Whatever our view is on social media, the reality is that 100’s of millions of users are engaged in these platforms, and this large user base includes many of our customers, employees, partners, colleagues, friends, and family members. It is imperative then that we better understand these platforms, become skilled at using them, and learn how to fully leverage them. In this session, we will explore their capabilities, and discuss ways in which we can use them strategically and purposefully, to achieve significant business and personal value.

Learning Objectives:
1. If you are new to social media, this session will provide you with everything you need to get started including demonstrations of each of the platforms.
2. If you are already using these platforms, you will gain additional insights into how to use them more strategically and purposefully.
3. In addition (as an extra bonus), you will learn firsthand about the Results Curveâ„¢ and how it can help you in managing social media and other interrupting technologies such as e-mail and Instant Messaging.

Agenda:
5:30 – 6:00 pm Registration/Networking
6:00 – 6:15 pm Welcome/Opening Remarks
6:15 – 8:00 pm Program
8:00 – 8:30 pm Q&A/Closing Remark/Evaluations

Event Date:
Thursday, March 18, 2010

Eligibility:
Event is open to both HBA Members and Non-Members

Registration Deadline:
Onsite registration allowed, on-line registration open through March 15th

Program Questions:
Please contact HBA-SF@live.com or 510-991-6748

Event Registration Assistance:
Contact events@hbanet.org or 919-435-6200

LOCATION
Abbott Diabetes Care
1360 South Loop Road
Alameda, CA 94502
(510) 749-5400