HBA - The brand called “YOU” - How to Market and Sell with Charisma

Submitted by Shannon Smith on Wed, 2009-12-02 15:32

The Brand called "YOU" - How to Market and Sell with Charisma
Registration is limited to 60 for this event. I encourage you to sign up early if you're planning to attend. For those of you who can't make it, I will take notes and share the main ideas and concepts with you. Check back in the new year!
Best wishes, Shannon

Event Details:
Brands are pervasive and persuasive...and professional branding isn't just for products and services anymore. It's also crucial for people wanting to create a valuable, compelling, memorable identity, and an influential presence to attract more of what they want in their lives. Even if you are selling someone else's products or services, creating the brand called "YOU" is critical to standing out above the rest!

Ellen Looyen, marketing and branding specialist and motivational speaker will discuss how to learn if your branding message inspires people to take immediate action! She will discuss how to fine-tune your branding message to create a more confident and effective sales & marketing presence.

Objective of the Event:
Differentiate your brand (to stand out from the pack) from others doing similar things
• Sell the "experience" and always get the sale
• Develop dynamic sound bites (for use in your "elevator pitch," brochures, websites, etc.) that capture the attention of potential customers
• Become charismatic and compelling (instead of just selling) so people want what you offer!

Speaker: Ellen Looyen
Ellen Looyen Communications, in business since 1988, has provided all types of businesses (from start-ups and non-profits to major corporations) with branding, marketing and sales training expertise. Her work is enthusiastically endorsed by the best-selling Guerrilla Marketing author, Jay Levinson, and she is featured in CJ Hayden's popular book, Get Clients Now as a Marketing Communications expert.And Moderator:

Objective of the Event: Provide audience with introduction and orientation to personal branding techniques including how to differentiate your brand (to stand out from the pack) from others doing similar things, how to sell the "experience" and always get the sale, how to develop dynamic sound bites (for use in your "elevator pitch," brochures, websites, etc.) that capture the attention of potential customers and how to become charismatic and compelling (instead of just selling) so people want what you offer!

Agenda:
5:45 – 6:45 pm Registration/Wine and Heavy Appetizers/Networking
6:45 – 7:00 pm Introduction of Speaker – Reminder of upcoming events
7:00 – 8:00 pm Speaker Presentation
8:00 – 8:30 pm Coffee and Dessert Social

Event Date:
Thursday, January 14, 2010

Eligibility:
Event is open to both HBA Members and Non-Members

Registration Deadline:
On-line registration open through January 14, 2010; onsite registration allowed

Capacity:
Space is limited to the first 60 registrants

Program Questions:
Please contact sanfrancisco@hbanet.org

Event Registration Assistance:
Contact events@hbanet.org or 919-435-6200

LOCATION
Genentech, Inc
611 Gateway Boulevard
Building 83
Floor 1 Room A
South San Francisco, CA 94080

Bookmark/Search this post with:
‹ Free Webinar: Hospital-Doctor ASC Joint Ventures: A Highly Efficient Physician Engagement Tool Mondo Beyondo Online Courses: Get what you want out of life ›
»

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

The Future of Branding: It's you!

Submitted by Shannon Smith on Sun, 2010-01-17 07:36.

I attended the HBA event at Genetech featuring key note speaker Ellen Looyen, Branded with Chrisma, earlier this week. It was such a fun event and Ellen gave an inspirational presentation about the future of branding. In a word, it's you (the people). Companies are realizing that their employees are an important component of their brand. The perception of the brand can impact the company's ability to attract talent and consequently, their ability to innovate, grow and prosper. Think about the last time you interviewed for a job....Did you consider the people in your decision to accept the job?

Perceptions of people matter. Perception is the visual (including energetic), emotional and the rational images that are associated with you. Fortunately, once you know what those things are you can manage them. You can do the exercise that we did to test your perception. Tell a friend or your colleague in two minutes what you do. In other words, give them your elevator pitch and then ask them how they perceive you. Did they get the idea that they liked you (right brain) and that you have enough knowledge to help them (left brain) to make a decision about whether they would hire you? Probably not.

One of the ladies in the audience shared her example. She started by saying that she sets up the infrastructure to deliver the HIV vaccine to developing countries. That's pretty interesting but by the end of Ellen's presentation when she did her pitch again it was something like I am saving hundreds of thousands of lives by helping to deliver the HIV vaccine. And then she hooked us by sharing a highlight of her job which was when she got an email saying simply "God bless you" from a physician in Zimbabwe. Now that's powerful - that's the power of charisma.

According to Webster dictionary, charismatic people throughout history have had the unique ability to capture the imagination of others and inspire them to be supportive or devoted to a cause. Ellen's formula for cultivating charisma is:

- Cultivating likeability - Friendliness, Revevance, Empathy and Realness
- Having Self-Awareness - Managing your State of Mind
- Artfully Communicating - Speaking to both sides of the brain with sound bites
- Rapport Building - Congruence (Tiger Woods); Sales Cycle
- Inspiring Confidence - # Reason
- Serving as a Leader - Examples of Charismatic Leaders: Obama, Oprah and Palin
- Maintaining Presence - Busy Mind, Worrying Mind and Critical Mind
- Activating your Passion - "Share the experience of your passion + value"

Tell your story not what you do! Now try giving your elevator pitch again and see if your friends and colleages notice a difference. If they want to hire you, you've got it!

For more information about Ellen Looyen, Branded with Charisma, check out her web-site at www.brandedwithcharisma.com

»

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

HOME | GET INSPIRED | FIND YOUR PATH | SELECT COURSES | SHARE AND LEARN

LOGIN | ENROLL | QUESTIONS? CALL 415-885-4900 OR SEND US AN EMAIL NOW

© 2000-2009 THE RUSH GROUP, LLC. ALL RIGHTS RESERVED.